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IBM P8010-096 Exam Syllabus Topics:

IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. Which Unica Campaign process defines the criteria to locate a set or group, such as a list of customers, from a customer's marketing data?

A) Select
B) Audience
C) Merge
D) Sample

2. What is the first thing a customer should do before creating a campaign in Unica Campaign?

A) Create the Mail List.
B) Create the offers, mail list, and call list.
C) Design the campaign on paper and determine the goals for the campaign.
D) Create strategic segments.

3. For Unica Campaign, what prefix is used for system tables?

A) SYS_
B) DBO_
C) UARC_
D) UA_

4. What type of process is the Mail List in Unica Campaign?

A) Response process
B) Contact process
C) History process
D) Parameterized process

5. What Unica Campaign flowchart process should a customer use in order to limit the input to select only IDs for persons who live in the Pacific time zone?

A) Select
B) Sample by percentage
C) Merge
D) Mail List

Solutions: