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IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:

1. When assigning offers to cells in Unica Campaign, which tab does a customer go to if the output file is sent directly to a mailing house, and the output file contains the contacts' names and addresses?

A) Treatment
B) Parameters
C) Personalization
D) Fulfillment

2. In Unica Campaign, how does response history relate to audience levels?

A) The only relationship is through the contact history.
B) Each audience level has its own related response history table in the database.
C) There is no relationship between the two.
D) The response history tables reference the audience tables.

3. In Unica Campaign, what is a single marketing communication or message called that you assign to a cell and send to targeted groups?

A) Response
B) Offer
C) Campaign
D) Segment

4. In Unica Campaign, what option allows a customer to create a segment from the Segment process, where the same audience key can only appear once in any given segment?

A) Mutually Exclusive Segments
B) Sample by number
C) Sample by percentage
D) Segment by query

5. In Unica Campaign, what is the main difference between a flowchart Segment and a Strategic Segment?

A) Flowchart segments can only be used within the flowchart where it was created.
B) Strategic segments are used with interactive flowcharts.
C) Strategic segments can only be used within the flowchart where it was created.
D) Flowchart segments are used for global suppressions.

Solutions: