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Salesforce MC-202 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Content Creation and Delivery | 24% | - Create and customize email content - Configure send settings - Manage and organize campaign content - Select appropriate tools for sending |
| Insights and Analytics | 14% | - Analyze campaign performance - Leverage analytics and Einstein features - Create and configure reports |
| Marketing Automation | 26% | - Build solutions in Automation Studio - Build solutions in Journey Builder - Recommend automation solutions |
| Email Marketing Best Practices | 10% | - Evaluate deliverability factors - Design effective emails and programs - Subscriber acquisition and retention |
| Subscriber and Data Management | 26% | - Import and manage subscriber data - Design and configure Data Extensions - Troubleshoot send and data issues - Configure segmentation tools |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Question 1
After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?
A. Tracking tab in Journey Bulkier
B. Pending tab in Content Builder
C. Overview tab in email Studio
Question 2
Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?
A. _sent Dataview
B. Not Sent Tracking Extract
C. 'Subscribers Not Sent To* report
Question 3
Every day, Northern Trail Outfitters (NTO) adds to a data extension with purchasers of a new luxury cooler line. To give these customers a high-end purchasing experience, NTO wants to send a customized
'congratulations' email the day they are posted in the data extension,and follow up with a review request 14 days later.
Which automation solutions should be set up to accommodate this request?
A. Automation Studio and Path Optimizer
B. Automation Studio and Journey Builder
C. Journey Builder and Behavioral Triggers
Question 4
Northern Trail Outfitters (NTO) has a promotionalemail intended to be sent to only its high-value customers.
NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?
A. Send Email
B. Verification
C. Wait
Question 5
Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?
A. Engagement Split
B. Scoring Split
C. Frequency Split
Solutions:
| Question 1 Answer: C | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: B | Question 5 Answer: A |
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