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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Subscriber and Data Management | - Data import, segmentation, and contact management - Subscriber lifecycle and data extensions - Subscription management and preferences |
| Topic 2: Content Creation and Delivery | - Templates and AMPscript basics - Dynamic content and personalization - Email Studio and content builder usage |
| Topic 3: Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Topic 4: Marketing Automation and Journeys | - Automation Studio concepts - Journey Builder fundamentals |
| Topic 5: Email Marketing Best Practices | - Compliance (CAN-SPAM, GDPR concepts) - Email deliverability fundamentals - List hygiene and engagement strategies |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
The website team at North Trail Outfitter has noticed performance issues on the site when the marketing team sendspromotional emails.
What should the marketer do to prevent this problem?
- A. Use Delayed Delivery
- B. Segment email sends by domain.
- C. Configure Send Throttling.
Correct Answer: C 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) is going through IP address warning and would like to understand the metrics of the email sends on a data level.
Which out-of-the-box report should IMTO use to get thisinformation to refine to its sending methods?
- A. Email Performance by Domain
- B. Email Sends by User
- C. Recent Email Send Summary
Correct Answer: A 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
An insurance company has launched a new campaign to targetIndividuals between 64 and 65 that are not yet enrolled and are opted into email. All subscriber data is stored in one data extension.
How should the marketer use low-code to create this segment?
- A. Filter the.csv file before import.
- B. Write a query to create a filtered data extension.
- C. Create a data filter on the data extension.
Correct Answer: C 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?
- A. Add the subscriber to the auto-suppression list.
- B. Delete the subscriber from All Subscribers
- C. Use the complaint exclusion list on future sends.
Correct Answer: A 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.
What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?
- A. Send both email and SMS to ensure subscribers get NTO's messages.
- B. Create one Entry Source for each messaging channel.
- C. Ensure source channel Is available in subscriber data.
Correct Answer: B 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
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