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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Explain the relationship between Account Engagement and Salesforce - Describe the capabilities of the Account Engagement Recycle Bin - Illustrate how to create, edit, and map fields |
| Topic 2: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
| Topic 3: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 4: Engagement Studio | 17% | - Explain Engagement Program structure and capabilities - Distinguish between the components of an Engagement Program |
| Topic 5: Lead Management | 24% | - Explain what a Score measures and how scoring is managed - Define the capabilities of a segmentation rule - Identify the capabilities and use cases of custom redirects - Explain the components and use cases of an automation rule - Explain what a Grade measures and how grading is managed - Define the capabilities of page actions - Define the capabilities of a completion action - Distinguish between the capabilities of, use cases for, and how to create different types of lists |
| Topic 6: Visitors and Prospects | 8% | - Apply the appropriate plan of action using Prospect Audits given a scenario - Describe the relationship between visitors and prospects |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
Question 1
If a form is added to a landing page, where will the submissions be reported?
A. On the form's layout template
B. On the form
C. On the landing page's layout template
D. On the landing page
Question 2
Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers
A. A prospect being converted from a Lead to a Contact
B. A prospect sending an email to their assigned user
C. A prospect submitting a form on a landing page
D. A prospect clicking on a tracked link in an email
Question 3
A prospect is permanently deleted from Marketing Cloud Account Engagement. That prospect then fills out a new Marketing Cloud Account Engagement form and submits their information.
What happens to the prospect?
A. The submission of the form retrieves and restores the previously deleted prospect information including activities.
B. No new prospect is created because the prospect had previously been permanently deleted.
C. An error message is displayed on the form preventing the prospect from submitting
D. A new prospect is created even though the prospect had previously been permanently deleted.
Question 4
LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer
A. Completion action and dynamic list
B. Segmentation rule and completion action
C. Dynamic list and automation rule
D. Automation rule and completion action
Question 5
The "related" tab of the prospect record displays prospects that have what in common?
Choose one answer
A. Score
B. Company
C. Email Domain
D. Assigned user
Solutions:
| Question 1 Answer: B | Question 2 Answer: C,D | Question 3 Answer: D | Question 4 Answer: D | Question 5 Answer: A |
Emmanuel 
Verna 
Marlon 
Sara 
Jay 
Julie 
Ida 
Warner 
John 
Evan 
Coral 
Ingemar 
Harry 
Daisy 
Hilda 
Bennett 
Alfred 
