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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
| Topic 2: Subscriber Data Management | 24% | - Describe Marketing Cloud Engagement data model - Given a scenario, recommend marketing automation techniques - Describe the different data types and storage options in Marketing Cloud Engagement - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement |
| Topic 3: Channel Management | 19% | - Given a scenario, describe the execution of different channel campaigns - Explain the different channel capabilities and requirements - Describe the send process in Marketing Cloud Engagement |
| Topic 4: Digital Marketing Proficiency | 15% | - Describe governance and compliance in relation to digital marketing - Describe marketing best practices - Explain the fundamentals of Marketing Cloud Engagement |
| Topic 5: Maintenance | 15% | - Describe the health and performance metrics for a Marketing Cloud Engagement instance - Describe solutions for system limitations - Describe monitoring and troubleshooting techniques |
| Topic 6: Setup | 22% | - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) - Given a scenario, configure business units, users/permissions, and security/security policies - Describe how Marketing Cloud Engagement account capabilities map to business needs - Describe how to configure integrations |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?
- A. A scheduled automation to send emails to customers who made a purchase daily.
- B. A user -initiated message to send an email to customers who made a purchase daily.
- C. A file drop automation to send emails to customers who have made a purchase.
- D. A triggered message to send an email as soon as a customer completes a purchase.
Correct Answer: D 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the implementation Consultant recommend?
Choose 2 answers.
- A. Use Data Designer to link student and alumni data to the contact record.
- B. Create an Import Activity to import alumni data into Salesforce Report.
- C. Use Synchronized Data Sources to data from the Sales Cloud.
- D. Create list attributes to store student data from the Sales Cloud.
Correct Answer: A,C 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
- A. Overwrite
- B. Add and Update
- C. Update Only
- D. Add Only
Correct Answer: A 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?
- A. Import Activity
- B. Data Extract Activity
- C. Decryption Activity
- D. File Transfer Activity
Correct Answer: D 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to send a custom survey to customers asking about their experience following a recent purchase.
Which feature should be used to create a survey form?
- A. Mobile Connect
- B. Smart Capture
- C. Profile Center
- D. Content Builder
Correct Answer: B 🗳️
Explanation: Only visible for RealVCE members. You can sign-up / login (it's free).
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