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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. Northern Trail Outfitters noticed that clicks are NOT showing up on Contact records in Salesforce.
Which two reasons could be the cause? (Choose 2 answers)

A) Synchronized Data Sources only push data every 15 minutes
B) Individual Level Tracking was not selected in Marketing Cloud Configuration
C) ContactID was used as Subscriber Key
D) Email Address was used as Subscriber Key

2. Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account. Which two types of API calls are counted against the rolling 24-hour limit? (Choose 2 answers)

A) CreateSalesforceObject() AMPscript
B) Bulk API
C) Login Calls
D) SOAP API Calls updating objects

3. A customer wants to use Sales Cloud as a system of record for email messages sent from Marketing Cloud; however, the customer only sends from custom objects and cannot use the Contact ID or Lead ID as the Contact Key in Marketing Cloud. What is the implication of this data model when using Marketing Cloud Connect?

A) The customer will be able to use Reports and Campaigns as audiences.
B) Email Sends will fail if the Contact ID or Lead ID is not included.
C) The customer will be unable to use synchronized data extensions.
D) Tracking Data will not be returned to the Sales Cloud email recipient.

4. A marketer wants to capture open-ended feedback from customers via SMS and write it to a data extension. How could MobileConnect be used to accomplish this?

A) Use an outbound message template with embedded AMPscript to capture the response.
B) Use a text-response message template with embedded AMPscript to capture the response.
C) Use an info capture message template to capture the response.
D) Use a vote/survey message template to capture the response.

5. Northern Trail Outfitters (NTO) wants to send out a birthday journey and one of the requirements is to divert anyone who has redeemed the promotional code before reminder emails are sent on the 15th and 20th of each month. Their transactional information, which includes redeemed promo codes, is housed in a separate data extension than the one used for journey injection.
NTO needs to use an attribute-to-attribute comparison on the customer number field in the journey source and transaction data extensions. Which activity would they use to accomplish this?

A) Decision Split Activity using only Contact Data
B) Decision Split Activity using only Journey Data
C) Einstein Split Activity
D) Decision Split Activity using both Contact and Journey Data

Solutions: