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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters wants to monitor customer status while they flow through a post-purchase journey.
Which configuration is required to make decisions on this data?
The status data is connected to the contact in an attribute group.

A) The Update Contact Activity us used to make status updates.
B) The entry sources data extension has a primary key and subscriber key.
C) The Update Contact Activity Is used to make status updates.

2. Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?

A) Email Performance Over Time
B) Email 5ends by User
C) Account Send Summary

3. The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customers who have purchased a camping tent or foldout camper in the last week; however, for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?

A) SQL Query, Decision Split, Data Designer
B) SQL Query, Filter Definition, Journey Builder Entry Source
C) Journey Builder Entry Source, Filter Definition, Segment Builder

4. After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?

A) Tracking tab in Journey Bulkier
B) Pending tab in Content Builder
C) Overview tab in email Studio

5. Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.
Which journey type is best suited to run this test?

A) Multi-Step
B) Single Send
C) Transactional Send

Solutions: