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Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. The marketing team wants to test various path within journey based on parameters to assess the effectives of a new email campaign.
Which tool should be used?

A) Path Optimizer
B) Einstain Engagement Activities
C) A/B Testing

2. A marketing manager identified an upcoming email campaign for their team to test different subject voices.
They want to first test with a pilot group and then send the warning subject line out to the remaining customers.
Who should path optimizer be configured to handle these requirements?

A) Configure a holdback group to be targeted by the winner.
B) Select winning path three days after journey activation
C) Place a Random Split before Path Optimizer for the pilot group.

3. Northern Trail Outfitters' marketing manager wants to schedule a report to be sent weekly to an Azure Blob regarding the performance of a holidays campaign.
Which tool should they use?

A) Campaign Email Tracking Report
B) Tracking Data Extract file transfer
C) Datorama pivot Table

4. Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

A) _sent Dataview
B) Not Sent Tracking Extract
C) 'Subscribers Not Sent To* report

5. A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?

A) Send Preview
B) Test Send
C) Content Detective

Solutions: