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Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
Certification Path
Salesforce Marketing Cloud Email Specialist Certification can act as a prerequisite for this exam.
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Salesforce Marketing-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Marketing Cloud Configuration | 18% | - Implement data management and data extensions - Configure lists and populations - Manage sender profiles and deliverability settings - Set up users, roles, and permissions - Configure account settings and business units |
| Topic 2: Customer Journey Design | 18% | - Apply personalization and dynamic content - Build decision trees and branching logic - Implement triggered and real-time journeys - Map customer journeys across channels - Utilize Journey Builder features and best practices |
| Topic 3: Reporting and Analytics | 14% | - Track engagement and conversion metrics - Configure and interpret standard reports - Analyze campaign performance - Provide actionable insights and recommendations - Build custom reports and dashboards |
| Topic 4: Discovery and Design | 18% | - Document current state and desired future state - Gather requirements and understand business objectives - Identify integration points and data flows - Analyze customer data and segmentation needs - Define success metrics and KPIs |
| Topic 5: Automation and Data Management | 14% | - Configure imports and exports - Utilize automation studio effectively - Build and manage automation workflows - Manage contact data and data hygiene - Implement SQL activities for data processing |
| Topic 6: Email Marketing | 18% | - Ensure deliverability and inbox placement - Apply template and content block strategies - Create and optimize email content - Configure AMPscript for dynamic content - Implement A/B testing andsend time optimization |
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