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Prerequisites for Marketo Certified Expert, MCE Exam
At a minimum, the candidate seeking accreditation as a qualified market expert must have a combination of:
Analysis and reporting tools
Task management
Marketing automation tools
1 to 2 years of experience in advertising and general marketing
1 year of experience as an advertising and marketing automation professional
Over 1 year (800-1000+ hours) of hands-on experience using Marketo's conceptual knowledge and recognizing the business context of using advertising and marketing automation.
Basic knowledge of marketing automation.
Advertising and marketing of data sources.
What is the duration, language, and format of Marketo Certified Expert, MCE Exam
Number of questions: 75 questions
Passing mark: 70%
Exams are scored based on the number of correct answers divided by the total number of questions
Duration: 90 minutes
Language: English, Japanese
Question format: Multiple choice and multiple select
Exam number: AD0-E552
Delivery: Onsite/Online proctored (requires camera access) or test center proctored
Reference: https://go.marketo.com/rs/561-HYG-937/images/MarketoMCEPrepGuide2.pdf
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Marketo MCE日本語 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Lead Management | 20% | - Scoring and Lifecycle
|
| Topic 2: Analytics and Reporting | 16% | - Reporting
|
| Topic 3: Targeting and Personalization | 16% | - Personalization
|
| Topic 4: Implementation and Operations | 18% | - Platform Operations
|
| Topic 5: Program Fundamentals | 30% | - Programs
|



