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Salesforce Email Essentials (EEB101) Sample Questions:

1. What is an Automation Studio activity? (Choose 3)

A) Triggered Send
B) Send Email
C) Wait Activity
D) A/B Test Send Activity
E) Transfer File Activity

2. When importing data into marketing cloud the list detective is triggered for which of the following?

A) List Model
B) Email Alias
C) Email Addresses
D) Data Extenstions

3. Northern Trail Outfitters (NTO) is currently sending out a single welcome email when a subscriber joins its myNTO Rewards program. NTO wants to test whether one, two, or three welcome emails would result in a higher rate of conversion.
How can this be accomplished most efficiently?

A) Journey Builder using a Random Split with three branches.
B) Automation Studio with three separate Welcome automations.
C) Journey Builder using a Decision Split with three branches.
D) A series of A/B tests to determine the number of emails.

4. A national public university distributed a newsletter to alumni, students, faculty, and prospective students. The university's marketing team wants to see the results of the email campaign.
Which two items of information and data about the performance of an individual send can be exported from Tracking in Email Studio?
Choose 2 answers

A) Performance data on the Overview tab
B) Images showing how the email rendered on different devices
C) Number of clicks from mobile devices
D) Subscribers who click on a specific link

5. Northern Trail Outfitters (NTO) needs to use a point-and-click tool to test segmentation rules and verify that theD18912E1457D5D1DDCBD40AB3BF70D5D correct subscribers are included in the segment. NTO will need to automate the refreshing of the segment once it is tested.
Which two tools should be used to test and configure the segment? (Choose two.)

A) Filtered Group
B) SQL Query Activity
C) Filter Activity
D) Data Filter

Solutions: