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Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Trail Outfitter's Quality Assurance process requires that a team of users evaluates all parameters of an email send, including Email, Subject Line, Send Classification, and other properties, prior to manually sending the email.
What tool in Email Studio enables a marketer to save and execute a send manually?

A) User-Initiated Email
B) Send Flow
C) Guided Send
D) Send Activity

2. What happens when subscribers click the default "One-Click Unsubscribe" in an email sent to a "Public" List? (Choose 3)

A) They will be unsubscribed from the List used for the send
B) They can resubscribe from the Subscription Center
C) They can choose to be unsubscribed from all lists in the Subscription Center
D) They will be unsubscribed from all available lists
E) They will be removed from the data extension

3. Northern Trail Outfitters (NTO) created several lists of subscribers, and would now like to send an email to all female subscribers.
Which feature allows NTO to easily target this segment?

A) Filtered Group
B) Smart Capture
C) List Detective
D) Publication List

4. A marketer creates a new sendable data extension, and defines the Customer_ID field as the field in the Send Relationship that relates to Subscribers on Subscriber Key. What will the send status in All Subscribers be associated with?

A) The Customer_ID field in the Data Extension
B) The Email_Address field in the Data Extension
C) The Subscriber ID in a System Data View Table
D) The Email Address Profile Attribute

5. Which feature can segment on behavioral data?

A) Tracking
B) Import Activity
C) Data Filter
D) Data Extension

Solutions: