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Salesforce Certified Pardot Specialist CRT-160

Salesforce Certified Pardot Specialist CRT-160 credential is designed for individuals who would like to demonstrate their skills and knowledge in designing, building, and implementing marketing workflows through the Pardot platform. The candidate would know how to build strategic marketing processes that incorporate different tools like email marketing, lead generation, lead scoring, and can use reports to make data-driven decisions. Candidates need to be able to design and implement Pardot solutions that meet customers' business requirements and contribute to their long-term success. Generally, a course participant has at least six months of hands-on experience implementing the Pardot application and associated tools and possesses the facilitation and consultative skills to gather the business requirements, design solution alternatives, and implement them to meet business needs.

The Salesforce Certified Pardot Consultant candidate has the experience, skills, knowledge, and ability to:

• Analyze existing lead nurturing strategy and make recommendations for translating into Pardot.
• Analyze existing lead qualification strategy and make recommendations for translating into Pardot.
• Identify and understand a customer's current marketing to sales strategy.
• Develop and recommend a data and content migration strategy.
• Recommend automation processes to achieve business objectives.
• Articulate the implications and importance of technical setup.
• Recommend Pardot tools and features (Salesforce Engage) to implement marketing to sales strategy.
• Map customer goals to Pardot features.
• Design a strategy to meet customer business needs based on an analysis of key performance indicators.
• Analyze existing lead generation strategy and make recommendations for translating into Pardot.

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This is the list of the contents in our Salesforce Certified Pardot Specialist CRT-160 Practice Test:

• Benefits of Salesforce Engage.
• Assessment of a customer's data
• Create a form handler
• Develop and implement an email marketing strategy
• Data generated in Pardot Reports
• Recommend a data and asset migration strategy
• Develop and implement a Lead Qualification strategy
• Usage governance plan, develop and recommend an organizational strategy

Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Consultant-Exam-Guide

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