Pass Salesforce Marketing Cloud Consultant Marketing-Cloud-Consultant exam [Jan 01, 2022] Updated 218 Questions
Salesforce Marketing-Cloud-Consultant Actual Questions and 100% Cover Real Exam Questions
Salesforce Marketing-Cloud-Consultant Exam
Salesforce Marketing-Cloud-Consultant Exam is related to Salesforce Certified Marketing Cloud Consultant Certification. This exam validates the candidate ability to implement Marketing Cloud Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, and Marketing Cloud Connect in a customer-facing role. It also deals with the ability to administrate and configure Marketing Cloud Email application, marketing Cloud by demonstrating implementation design best practices, executing the deployment of campaigns, and finalizing custom solutions for customers.
Marketing-Cloud-Consultant Exam topics
Candidates must know the exam topics before they start of preparation. Because it will really help them in hitting the core. Our Salesforce Marketing-Cloud-Consultant exam dumps will include the following topics:
1. Discovery: 15%
- Given a scenario that includes customer information about subscriber acquisition, management, and attrition,utilize this information to select solution components.
- Provided a customer environment and goals, determine the viability of external systems that need to be - included in the solution (for example; POS, CRM, eCommerce, data warehouse, data source inputs).
- Demonstrate how to gather requirements in order to put together the data and segmentation strategy for the customer (for example; frequency, complexity, volume of sending).
2. Conceptual Design: 12%
- Explain the purpose of IP Warming and make a recommendation based on customer needs.
- Given a narrative data flow, select the correct data flow diagram that depicts that data flow.
- Analyze customer data to determine the appropriate data model (for example; List model, Data Extensions .
- Given a scenario, determine the appropriate solution for given requirements considering technical expertise of personas (for example; Automation Studio vs. Journey Builder).
- Given a customer scenario, identify which User Stories are appropriate to use for accessing Marketing Cloud.
3. Marketing Cloud Connect: 6%
- Understand how to send an email to a contact, lead, campaign, and report via the Sales/Service Cloud and - Marketing Cloud (for example; sending, triggered, automated).
- Understand how Sales/Service Cloud data in the Marketing Cloud can be segmented.
- Understand the prerequisites to consider prior to starting a Marketing Cloud Connect configuration (for - example; Salesforce edition, list of integration users, scope user, administrator credentials).
4. Account Configuration: 10%
- Determine which type of customer scenario warrants the creation of a business unit (for example; publication - types, demographic, workflow processes, and organizational structure).
- Analyze the impact of applying a Sender Authentication Package (SAP) to a business unit (for example; link wrapping, Landing Pages, image URLs).
- Given a customer scenario, recommend the appropriate Marketing Cloud role based on User Stories.
- Given a scenario, troubleshoot issues regarding Reply Mail Management.
5. Reporting: 5%
- Summarize Send Logs, including when/why to use it and how to create and manage.
- Compare and contrast standard reports, data views, and tracking extracts.
- Explain how the information in data views and tracking extracts are accessed.
6. Data Design: 12%
- Understand available data types, retention, and template options when building a data extension.
- Given a customer scenario, recommend the appropriate import method with lists or data extensions.
- Understand the implications of a system being database of record.
- Understand how data is retrieved within a Relational Data Model (for example; basic SQL).
- Explain the various data objects in the Marketing Cloud (for example; data extensions, list model, data retention model, publication lists, suppression lists).
7. Automation: 8%
- Given a customer scenario, select the appropriate workflow that meets the business requirement (for example; import, segmentation, email send).
- Compare and contrast triggered and scheduled interactions.
8. Email Build: 7%
- Explain the various ways to individualize email content (for example; AMPscript, personalization strings, Dynamic Content, Guide Template Language).
- Understand the required steps to build, test, and deploy an email based on customer requirements.
- Explain various Marketing Cloud Email technologies (for example; Link Alias tags, Impression regions, Web Analytics Connector).
- Compare and contrast the ways to individualize content, such as SSJS vs. AMPscript, Dynamic Content Wizard vs. AMPscript/LookupRows function.
9. Contact Builder: 15%
- Given a customer scenario, know how to build an Attribute Group to be used for a simple interaction.
- Summarize how to use Data Designer to incorporate data source into Contact Builder.
- Understand how cardinality impacts data modeling.
- Explain the role and capabilities within Contact Builder.
10. Journey Builder: 10%
- Explain the requirements for and the methods by which a contact can enter a Journey.
- Given a customer scenario that includes Journey Builder, evaluate the requirements, activities, and steps.
- Compare and contrast automation tools, such as Journey Builder and Automation Studio.
NEW QUESTION 83
A daily deal website is concerned with their sender reputation and needs consistent visibility into subscribers who report their email as spam.
How can they determine which subscribers reported their email as spam so they can flag those records in their customer service database?
- A. An automation that queries the Complaint data view.
- B. An automation that generates the Complaint Tracking Extract.
- C. An automation that generates the Unsubscribe Event Extract.
- D. An automation that queries the Unsubscribe data view.
Answer: A
NEW QUESTION 84
When joining a data extension in Contact Builder, in which scenario should a consultant mark the Use as Root checkbox?
- A. Data for both Email and MobileConnect sends.
- B. One-to- Many Relationship to the Contact Record.
- C. Database of record other than All Subscribers.
- D. Supplemental data for an interaction in Journey Builder.
Answer: C
NEW QUESTION 85
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous day's submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?
- A. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
- B. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
- C. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email
- D. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
Answer: C
NEW QUESTION 86
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in the Sales Cloud. Other data, such as course catalog, student demographics, and alumni information, is stored in external systems.
Which two actions should the Consultant recommend? (Choose two.)
- A. Create list attributes to store student data from the Sales Cloud.
- B. Use Synchronized Data Sources to obtain data from the Sales Cloud.
- C. Create an Import Activity to import alumni data into Salesforce Report.
- D. Use Data Designer to link student and alumni data to the contact record.
Answer: B,D
NEW QUESTION 87
Northern Trail Outfitters uses a Salesforce Data Entry Source in their Journey that injects Salesforce Orders when they are either created or updated with a status of New, Currently Knitting Shipped, and Complete. Their Journey works when orders are created, but they notice that it does not inject customers when their status is updated.
What could be causing this?
- A. Orders should be set up to allow injection upon update in Connect Configuration
- B. The associated Contact should be updated to be injected
- C. Synchronized Data Sources poll for changes every 15 minutes at the quickest
- D. Orders are not being updated from not meeting criteria to meeting criteria
Answer: D
NEW QUESTION 88
ABC Company wants to better understand subscriber behavior on their website upon arrival via an email message. A local member of a Marketing Cloud user group mentioned the Web Analytics Connector.
Which benefit is offered by installing the Web Analytics Connector in a Marketing Cloud account? (Choose three.)
- A. Recognize web traffic as originating from email instead of another channel.
- B. Use the web analytics platform to trigger behavioral remarketing emails.
- C. Track web activity from a click on an email URL back to a specific email campaign.
- D. Pass web conversion data back into Marketing Cloud for use in email reporting.
- E. Match subscribers to web activity by passing Subscriber ID through email links.
Answer: A,C,E
Explanation:
Explanation/Reference:
NEW QUESTION 89
What are the similarities between Automation Studio and Journey Builder?
- A. Fire an event from Automation Studio to Journey Builder
- B. Ability to define an email send
- C. Have duration plus wait activity
Answer: A
NEW QUESTION 90
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their account's Enhanced SFTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Which method should be used to automate their monthly promotional email?
- A. Create a scheduled monthly automation which includes an Import File Activity and triggered send.
- B. Create a file drop automation which includes an Import File Activity and Send Email Activity.
- C. Create a scheduled daily automation which includes an Import File Activity and Send Email Activity.
- D. Create a file drop automation which includes an Import File Activity and triggered send.
Answer: B
Explanation:
Explanation
Explanation:
Since Time is not fixed, its triggered Automation and User Initiated. Triggered send is used for transactional message.
NEW QUESTION 91
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- B. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- C. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- D. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
Answer: B
NEW QUESTION 92
Northern Trail Outfitters sends a monthly newsletter to top shareholders and has a business need to handle replies to their CEO. They have a Reply Mail Management (RMM) Configuration in their setup, and the team would like the reply email address to appear as a real email address in the subscriber's mail client when replying. This email address seen in the email client for replyshould not be the actual CEO's email address.
How should they ensure this is accomplished?
- A. RMM accounts are unable to support this behaviors.
- B. Set email reply address to CEO's email address; RMM will direct the emails to that email address and provide the needed filtering.
- C. Create Sender Profile usingthe custom setting of direct forwards to an alias email address that can redirect replies to the CEO's inbox.
- D. Create Sender Profile using the RMM auto-forward feature and configure the "Use SpecifiedInformation" email information.
Answer: A
NEW QUESTION 93
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 AM and needs an alert if the file is not present on time. The file needs to be: Imported into a staging data extension. Separated into two different data extensions.
Which workflow should meet these requirements?
- A. File Drop Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. File Drop Automation: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- C. Scheduled Automation: File Transfer Activity > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. Scheduled Automation: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: D
NEW QUESTION 94
A start-up meal delivery company recently launched in Canada to great success. Through their website, customers can order individual meal kits for up to six people or subscribe to a weekly meal kit delivery. As a new company, resources are limited, but demand is taxing their manual processes for sending out ecommerce messages, such as order confirmation and subscription confirmations.
What recommendation would best provide a scalable solution for the start-up?
- A. A manual email send for each transactional message.
- B. An automated program to send daily transactional messages.
- C. Triggered email sends to deliver transactional messages.
- D. A triggered automation to send transactional messages.
Answer: C
Explanation:
Triggered Automation is for file drop when exact time is not known. Triggered email send is for transactional message like order confirmation.
NEW QUESTION 95
By which three standard methods could contacts be injected into a journey? Choose 3 answers
- A. Date-Based Event
- B. Sales/Service Cloud Event
- C. CloudPages Form Submit Event
- D. Predictive Intelligence Event
- E. Mobile Response Event
Answer: A,B,C
NEW QUESTION 96
A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings.
Data for the campaign will be in two data extensions: Customer and New Accounts. The Customer data extension is currently used for multiple campaigns and is updated at 1:00 a.m. The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customers' requirements?
- A. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- B. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.
- C. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
- D. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.
Answer: D
Explanation:
Should start after 1:00 AM after data update. Since its encrypted so File transfer is required.
NEW QUESTION 97
A consultant needs to send an email to subscribers who have made a purchase. The data used for the send exists on two data extensions--Subscribers and OrderTable, and the customer would like to include key information from both tables, such as:
* CustomerlD
* FirstName
* EmailAddress
* OrderlD
* OrderDate
* ShippedDate
Which SQL statement should the consultant use?
- A. SELECT CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate FROM Subscribers INNER JOIN OrderTable ON CustomerlD=CustomerlD
- B. SELECT T1.CustomerID, T1.FirstName, T1.EmailAddress, T2.OrderlD, T2.OrderDate, T2.ShippedDate FROM Subscribers T1 INNER JOIN OrderTable T2 ON T1.CustomerID=T2.CustomerID
- C. SELECT T1.CustomerID, T1.FirstName, T1. EmailAddress, T2.OrderlD, T2.0rderDate, T2.ShippedDate FROM ' Subscribers OUTER JOIN OrderTable ON Subscribers.CustomerlD=OrderTable.CustomerlD
- D. SELECT * FROM Subscribers WHERE CustomerlD, FirstName, EmailAddress, OrderlD, OrderDate, ShippedDate - JOIN OrderTable On CustomerlD=CustomerlD
Answer: B
NEW QUESTION 98
As part of their brand guidelines, ABC Company uses a custom brand font for all print marketing materials.
ABC Company wants to use their custom brand font in email as well.
What is the recommended best practice for font usage in email?
- A. Edit an emails HTML to list the custom brand font in the style tags font-family property.
- B. Build an email using multiple images, with all text saved in the brand font
- C. Build an email as one image, with all text saved in the brand font.
- D. Use a web-safe font for text that closely matches the brands custom font.
Answer: D
NEW QUESTION 99
A customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions.
Which sequence of activities in Journey Builder should accomplish this?
- A. Random Split > Send email > Join > Decision Split > Wait By Duration > Send email
- B. Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email
- C. Engagement Split > Send email > Wait By Duration > Random Split > Send email
- D. Decision Split > Send email > Engagement Split > Send email
Answer: B
NEW QUESTION 100
A publishing company presented the following: A need to send renewal reminders to customers whose subscribers expire in 7 days and 15 days. A campaign needs to created and managed by a general marketing user who will not have administrative rights and who is not technical. The customer's expiration data is included in the data filter.
Which three components should the customer's solution include?
- A. Triggered Send
- B. Automation Studio
- C. Suppression List
- D. Template Based emails
- E. Data Filter
Answer: B,D,E
NEW QUESTION 101
Northern Trail Outfitters and its subsidiaries use Sales Cloud and Marketing Cloud to send customers frequest email communications of new products and updates on their portfolios. They have noticed the messages and branding being sent varies greatly and would like to create a bether customer experience.
What extension product should be considered to unify the messaging and branding of these communications while still allowing personalization and timing of campaigns?
- A. Einstein Content Selection
- B. Distributed Marketing
- C. Distributed Sending
- D. Marketing Cloud Connect
Answer: C
NEW QUESTION 102
What are two ways Contact builder can alter the data in Data Extensions
- A. Add Single Record
- B. Extract Data
- C. Clear Records
Answer: A,C
NEW QUESTION 103
A customer wants to automate the send of a monthly promotional email. The customer will upload an audience file to their accounts Enhanced FTP on a monthly basis on the 15th day of each month, expecting the email to be deployed upon completion of the import activity. However, if the 15th of the month falls on a Saturday or Sunday, the customer will provide the file on the Friday prior to the 15th and expect the promotional email to be sent on that Friday.
Given the customers' requirements, which method should be used to automate their monthly promotional email?
- A. Create a scheduled monthly automation that includes an import activity and triggered send.
- B. Create a triggered automation that includes an import activity and user-initiated send.
- C. Create a scheduled daily automation that includes an import activity and user-initiated send.
- D. Create a triggered automation that includes an import activity and triggered send.
Answer: B
Explanation:
Since Time is not fixed, its triggered Automation and User Initiated. Triggered send is used for transactional message.
NEW QUESTION 104
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How much Marketing-Cloud-Consultant Exam Cost
The price of the Marketing-Cloud-Consultant exam is 200 USD and retake exam fees is 100 USD plus applicable taxes.
Salesforce Marketing-Cloud-Consultant Real 2022 Braindumps Mock Exam Dumps: https://examcollection.realvce.com/Marketing-Cloud-Consultant-original-questions.html