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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?

A) Maintain the current form
B) Use another third-party form
C) Replace with a Marketing Cloud Account Engagement form
D) Set up a form handler

2. LenoxSoft has been using Marketing Cloud Account Engagement and Salesforce for one year and have enabled Einstein Behavior Scoring.
What guidance should the system administrator give to the LenoxSoft sales team so they can gain context into why their prospects are being scored the way they are?

A) To read the behavior score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
B) To read the lead score rationales to gain additional context around positive or negative reasons a prospect is scored the way they are.
C) To always book a follow up call with prospects and record notes from the call in the Marketing Cloud Account Engagement Notes field for future review.
D) To access the B2B Marketing Analytics app so they can look through the campaigns that the prospects have engaged with over the last year.

3. LenoxSoft wants to assign all new leads coming through their "Request a Demo" form and immediately notify the sales team to follow up via phone call within 3 days.
Which assignment workflow would meet these requirements?

A) Add form completion actions to send customized email with a call reminder to the sales user.
B) Add form completion actions to add to the engagement studio program and notify the assigned user.
C) Add form completion actions to first assign to the assigned user and then to notify the user.
D) Add form completion actions to first assign to the user and then to create a Salesforce task.

4. Lenoxsoft wants individual engagement programs for each of their sales 'Status' field values. They want to ensure as Status field values change, the prospect will automatically stop receiving the previous program and move to the next program to receive only the relevant content. What solution would you recommend

A) Static list or Dynamic, both list can be used
B) Dynamic list
C) Test list
D) Static list

5. A Marketing Cloud Account Engagement administrator wants to develop a better lead qualification strategy. The sales team only wants to reach out to C-level executives in the software industry and needs a way to determine how to prioritize those leads.
How should this goal be achieved in Marketing Cloud Account Engagement?

A) Create a dynamic list based on job title and industry and send to the sales team to filter and prioritize.
B) It Adjust the default scoring rules based on job title and industry and have users filter Salesforce lead views by score.
C) Use an automation rule to notify the assigned user when leads with certain job titles and industries submit forms.
D) Run an automation rule to grade based on job title and industry and have users filter Salesforce lead views by grade.

Solutions: