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Reference: https://www.facebook.com/business/learn/certification/exams/200-101-exam#
Facebook 200-101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Make Data-Driven Recommendations | 13% | - Identify iterative measurement opportunities - Communicate insights clearly to stakeholders - Provide recommendations for future marketing campaigns |
| Hypothesise | 13% | - Determine appropriate actions based on hypothesis validation or invalidation - Translate business goals into testable hypotheses |
| Generate Insights | 16% | - Evaluate impact of measurement approach on KPIs - Synthesize results from statistical and data analyses - Apply concepts to validate or invalidate hypotheses |
| Perform an Analysis | 20% | - Prepare and manipulate data for analysis - Interpret data visualizations - Apply statistical and exploratory analysis methods - Interpret statistical outputs and regression results |
| Recommend Measurement Solutions | 18% | - Determine feasibility of measurement solutions - Recommend suitable measurement approaches and tools - Design tests to address hypotheses |
| Assess | 20% | - Communicate assumptions based on situation assessment - Compare and evaluate different measurement methodologies - Align business goals with KPIs and analysis plans - Evaluate data quality and relevance of existing data sources |
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