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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A business consultant offers a free Facebook group to support potential clients. He aims to create consistent daily engagement.
Which two strategies could the consultant use to achieve his goal? (Choose 2)

A) Enlist a scheduling tool to create daily topical posts to encourage conversation.
B) Look at engagement insights to compare the daily number of posts.
C) Highlight top commenters in a special weekly post.
D) Comment on every post that members make in the group.
E) Create a group rule that requires daily engagement to remain in the group.

2. A hiking community plans to bringing together a large number of members to complete a mountain climbing challenge for charity.
This is the largest fundraiser the community will host, and this year is the third year they plan to run it.
Which two things can the community manager do to ensure they succeed in getting the most members to join the challenge? (Choose 2)

A) Message new members and invite them to participate in the challenge.
B) Highlight past photos and success stories and tag members who have joined past challenges.
C) Start a secret group for people doing the challenge and post everything there.
D) Create posts to encourage people to sign up and have moderators answer any questions.

3. A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?

A) Survey community members for their most frequently asked questions about content themes.
B) Review data for insights into high-performing content in the community.
C) Ask community members to share their most memorable community posts.
D) Research popular content themes that may be relevant to the community.

4. An inclusive football player community wins a civic award, which grants it an income to hire a community manager. Many of the community members are visually impaired.
Which two activities should the newly hired community manager take to engage the community? (Choose 2)

A) Post visuals that are aligned with the corporate identity
B) Share viral videos to spark discussion
C) Frequently encourage members to describe their best football tricks
D) Create a highly engaging text-based question of the day series

5. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

A) The link and video post garnered more awareness than the picture post
B) The link post should be promoted with ads if the primary goal is reach
C) The picture post is the most successful if reach is more important than engagement
D) The video post should be promoted with ads if the primary goal is engagement

Solutions: