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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

A) Engagement Split
B) Scoring Split
C) Frequency Split

2. A marketer needs to personalize an email with dynamic content using data from the Open Data View and data from the Purchase Data Extension.
What should be used to source the data from these different sources?

A) Attribute Group
B) SQL Query Activity
C) Data Filter

3. A marketer has been asked to collect corner information using Marketing Cloud for users obtained from social channels for future mailing.
What should the marketer do to accomplish this?

A) Use Journey Builder to build an audience using Ad Studio.
B) Use an interactive form from email Studio to collect this information
C) Web Studio to capture Query parameters from social media link.

4. A marketer wants to increase the engagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?

A) Engagement Split
B) Wait Until Activity
C) Einstein STO Activity

5. A marketer with Northern Trail Outfitters needs to review how different variations of an email will render in different email clients.
Which tool should the marketer use?

A) Send Preview
B) Test Send
C) Content Detective

Solutions: