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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What does household penetration measure?

A) The percentage of households purchasing a product within a specified period.
B) The total revenue generated by a product in a market.
C) The average frequency of purchases made by households in a market.
D) The number of new products introduced into a market within a year.

2. What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items

A) 46.8
B) 29.6
C) 13.9
D) 15.7

3. What is considered a long-term promotional objective for the retailer?

A) Weekly advertisement
B) Lobby displays
C) Retailer image/brand building
D) Online discounts

4. What is the primary purpose of sub-segment fair share analysis?

A) To determine the profitability of a product or category.
B) To identify the best-selling product in a category.
C) To compare a sub-segment's market share with its share of a relevant benchmark to assess performance.
D) To allocate resources equally across all sub-segments.

5. What does a high Sales per Point of Weighted Distribution (SPWD) indicate about a product's performance?

A) It suggests the product is underperforming in its available outlets
B) It indicates strong sales performance relative to the product's distribution.
C) It shows that the product is available in a large number of stores.
D) It reflects the total revenue generated by the product.

Solutions: