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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. A hair salon supplier wants to create an online community to boost online store sales. The goal is to track trends and showcase products.
Their mission is to become the leading source for style inspiration, which requires them to stay at the forefront of a fast-moving industry and maintain appeal among a mass audience.
On which set of KPIs should the community manager focus?

A) Reach Website traffic Audience growth
B) Reach Audience growth Sentiment
C) Website traffic Sentiment Audience growth
D) Reach Sentiment Website traffic

2. A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)

A) Initiate a petition against the proposed closure and ask community members to circulate it widely
B) Send a message to each of the community members requesting their opinions of the proposed closure
C) Monitor sentiment across digital channels within the organization's area of focus
D) Invite the community to submit their success stories so they can be shared with the national committee

3. After several years of rapid growth, a highly engaged group loses its original community manager. When someone new assumes the role, they discover many posts violate community guidelines and require moderation. This new community manager therefore wants to establish a strong presence and clarify the group rules.
Which option is the most efficient method to re-establish communicate community guidelines?

A) Remove members who have previously violated the community guidelines
B) Share the community guidelines in an announcement post
C) Tag members in a post when they violate the community guidelines
D) Comment on posts with links to the community guidelines

4. A hiking community plans to bringing together a large number of members to complete a mountain climbing challenge for charity.
This is the largest fundraiser the community will host, and this year is the third year they plan to run it.
Which two things can the community manager do to ensure they succeed in getting the most members to join the challenge? (Choose 2)

A) Message new members and invite them to participate in the challenge.
B) Highlight past photos and success stories and tag members who have joined past challenges.
C) Start a secret group for people doing the challenge and post everything there.
D) Create posts to encourage people to sign up and have moderators answer any questions.

5. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A) Record the total number of campaign comments through native insights
B) Measure the engagement rate on the influencers' posts
C) Analyze the reach of exhibition-related posts through Ads Manager
D) Determine the sentiment by scanning positive and negative comments

Solutions: