Salesforce MKT-101 : Build and Analyze Customer Journeys using Marketing Cloud

MKT-101 exam collection

Exam Code: MKT-101

Exam Name: Build and Analyze Customer Journeys using Marketing Cloud

Updated: Nov 10, 2026

Q & A: 157 Questions and Answers

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Salesforce MKT-101 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Email Message Design and Creation: This part of the exam measures the skills of an Email Campaign Specialist in creating engaging, branded, and responsive email messages using templates and content blocks that support marketing goals.
Topic 2
  • Introduction to Salesforce Marketing Cloud: This section of the exam measures the skills of a Marketing Cloud Administrator and introduces the basic structure, tools, and functionality of the Marketing Cloud platform. It explains how marketers can use its features to deliver personalized, data-driven customer experiences across multiple channels.
Topic 3
  • Marketing Automation: This section focuses on the Marketing Cloud Administrator’s ability to use automation tools like Automation Studio and Journey Builder to build and execute automated campaigns that guide customers through personalized journeys.
Topic 4
  • Analytics and Troubleshooting: This section measures the abilities of a Marketing Cloud Administrator to track campaign performance, generate reports, and resolve common issues. It emphasizes using insights to improve marketing effectiveness over time.
Topic 5
  • Message Testing, Delivery, and Email Marketing Best Practices: This section assesses how an Email Campaign Specialist ensures quality through message testing, controls delivery settings, and follows industry best practices in email marketing to improve engagement and compliance.

Reference: https://trailheadacademy.salesforce.com/classes/mkt101-build-and-analyze-customer-journeys-using-marketing-cloud#

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Salesforce Related Exams

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  • MKT-101

    Build and Analyze Customer Journeys using Marketing Cloud

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