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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Data Management | - Data ingestion and integration concepts - Profile lists and relational data |
| Topic 2: Program Canvas and Automation | - Event-based triggers and automation logic - Program Canvas workflows |
| Topic 3: Segmentation and Targeting | - Dynamic content personalization - Audience segmentation logic |
| Topic 4: Campaign Design and Execution | - Multichannel campaign orchestration - Email campaign creation and management |
| Topic 5: Analytics and Reporting | - Delivery and engagement metrics - Campaign performance reporting |
| Topic 6: Oracle Responsys Platform Overview | - Architecture and key components - Navigation and user interface fundamentals |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
- A. In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
- B. Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
- C. In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.
- D. Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
Correct Answer: B 🗳️
You are planningan integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
- A. Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
- B. You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
- C. You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
- D. You need to create a new user specifically for Responsys from within the Salesforce.com application.
Correct Answer: A 🗳️
A third-party system exportof data that is required to be imported as supplemental table data in Responsys is in XML format. The XML file is located on the SFTP server and ready for you to configure the Connect import job in Responsys.
What is your next step?
- A. Create an Import Supplemental Table job in Responsys for this file.
- B. Create an Import Supplemental Table job in Responsys for this file and ensure to select the XML to CSV conversion check box.
- C. Discuss with theteam that Responsys doesn't accept XML formatting for importing Supplemental Table data and a solution to transform the data will be required.
- D. Create an Import Supplemental Table job in Responsys for this file and select XML as the Fields are delimited check box.
Correct Answer: C 🗳️
Whathappens when you send a Responsys campaign and the ISP returns a "Hard Bounce" error to the sender?
- A. A hard bounce of an email message will cause the record to be logged in to the Hard Bounced table, and you must select that list as a suppression list in future message launches to ensure that you do not send to that address again.
- B. A hard bounce of an email message will set the EMAIL_DELIVERABILITY_ STATUS_ field to Undeliverable and messages will no longer be sent to that address.
- C. A hard bounce of an email message will delete the contact record from the Profile List to ensure that messages will no longer be sent to that address.
- D. A hard bounce of an email message will cause the record to be flagged as Hard Bounced in an Insight Report, and you can run a list cleanse process to remove it from your list.
Correct Answer: C 🗳️
Which statement describes the requirements to set up a Responsys primary data gateway solution for the secure transferring of data?
- A. The Responsys Data Gateway consists of a dedicated database server that can be accessed securely using a VPN setup specifically for a client account.
- B. The Responsys Data Gateway consists of only an API layer, using AuthO authentication to transfer data.
- C. The Responsys Data Gateway requires a dedicated SFTP account that isaccessed via a secure shell (SSH2) protocol. A customer must provide a public SSH2 key for authentication.
- D. To install the Responsys Data Gateway, you provide each client an encryption appliance that is configured to directly connect to their Responsys database instance. All data transfer occurs through the appliance.
Correct Answer: C 🗳️



