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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. An executive of the company has been accused of wrongdoing. What should be the communication manager's appropriate sequence of actions to address this situation?

A) Refer to the crisis plan for a messaging strategy, assemble employee town hall, contact media to schedule a press conference, and issue a statement through the wire.
B) Assemble employee town hall, refer to the crisis plan for a messaging strategy, issue a statement through the wire, and contact media to schedule a press conference.
C) Contact media to schedule a press conference, refer to the crisis plan for a messaging strategy, assemble employee town hall, and issue a statement through the wire.
D) Issue a statement through the wire, contact media to schedule a press conference, refer to crisis plan for messaging strategy, and assemble employee town hall.

2. During a reorganization, the communication manager is asked to conduct interviews with department managers to gather ideas about changes that could help achieve the new vision. The communication manager is told that leadership plans to lay off 25% of this group and those slated for redundancy have already been determined. Leadership wants the interviews completed before redundancies are announced. In response to this request, the communication manager should recommend that:

A) A random sampling of the managers be interviewed.
B) Only the managers who will not be laid off be interviewed.
C) Interviews be conducted after layoffs have occurred.
D) Volunteers from the entire group be solicited for interviews.

3. A business plan has been developed for a new product launch. Which element is critical to define as a FIRST step in building a communication plan in support of the new product?

A) Define the target audience and how you want them to think or act differently from the current state.
B) Devise a tracking and reporting process.
C) Review how competitors are communicating about similar products.
D) Articulate which communication tools fit best for the project.

4. Which of the following is an example of a quantitative research method?

A) Interviews
B) Narrative research
C) Case studies
D) Longitudinal studies

5. If a communication manager wants to convince senior leaders that using peer-driven social media is highly likely to increase sales, which of the following steps should be taken to convince them?

A) Provide senior leaders with a list of websites with good examples of research.
B) Create a business case that demonstrates results based on research.
C) Show senior leaders a report written for a previous employer.
D) Sign senior leaders up on social media platforms.

Solutions: