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PDMA NPDP Exam Syllabus Topics:

PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. When developing metrics for a company, which of the following is a consideration in this process?

A) All of the above
B) The time-frame of the measurement (e.g. past results, current performance)
C) The audience for the measurement (e.g. executives, middle managers)
D) The scope of the measurement (e.g. business unit-wide, project-wide)

2. The primary benefit of a Focus Group in marketing research is _____.

A) Ease of execution
B) Deep insights
C) The ability to develop broad insights
D) Low cost

3. Company A has recently implemented a range of new product development practices. As s first stage, it has used a range of ideation tools to generate a number of potential new product ideas. It is now seeking to evaluate and prioritize th 150 product ideas for further evalutaion and development. What technique would you recomend for the first stage of evaluating the 150 new product ideas?

A) Detailed scoring of each idea against strategic criteria
B) Pass/fail evaluation
C) Ask boss to do it
D) Financial analysis

4. Mission statements helps organizations to ____.

A) Borrow capital at a low rate
B) Initiate ideas
C) Focus people and resources
D) Plan to product launch

5. Reaserach that involves collectiong information specifally tailored to your need (such as focus groups or surveys) is known as ____:

A) Qualititative research
B) Quantitative research
C) Primary research
D) Secondary research

Solutions: