SAP C_C4H260_01 : SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation

C_C4H260_01 exam collection

Exam Code: C_C4H260_01

Exam Name: SAP Certified Technology Associate - SAP Marketing Cloud (2002) Implementation

Updated: Jun 03, 2026

Q & A: 91 Questions and Answers

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SAP C_C4H260_01 Exam Description:

The "'SAP Marketing Cloud (2002) Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.

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SAP C_C4H260_01 Exam Syllabus Topics:

TopicDetails
Topic 1
  • Explain the concept of campaign categories and their actions
  • Campaign and Journey Orchestration
Topic 2
  • Lead- and Account-Based Marketing
  • Outline the options for extensibility
Topic 3
  • Describe Contact to Lead-Opportunity process
  • Explain the option for anonymizing contact information
Topic 4
  • Set up data replication between SAP Marketing Cloud and SAP Cloud for Customer
  • Explain the technical foundation of segmentation
Topic 5
  • Describe the concept of CDS views and how to build you own customized Analytics Stories and Reports
  • Outline the offer recommendations, product recommendations
Topic 6
  • Explain the concepts of Best Record and Score Builder capabilities
  • Explain the concepts when integrating SAP Marketing Cloud with other solutions like SAP Sales Cloud
Topic 7
  • Explain the data model and how to enhance the data model
  • Explain the Account Based marketing process as well as the process of defining a new lead stage

Reference: https://training.sap.com/certification/c_c4h260_01-sap-certified-technology-associate---sap-marketing-cloud-2002-implementation-g/

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